Consumer behaviour

a European perspective

Publisher: Prentice Hall/Financial Times in New York

Written in English
Published: Downloads: 27
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Subjects:

  • Consumer behavior -- Europe

Edition Notes

Includes bibliographical references and index.

Other titlesConsumer behavior
StatementMichael Solomon ... [et al.].
ContributionsSolomon, Michael R.
Classifications
LC ClassificationsHF5415.33.E85 S65 2010
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL23668594M
ISBN 109780273717263
LC Control Number2009033199

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vii Brief Contents Preface xxi PART I Consumers, Marketers, and Technology 2 1 Consumer Behavior and Technology 2 2 Market Segmentation and Real-Time Bidding 26 PART II The Consumer as an Individual 48 3 Consumer Motivation and Personality 48 4 Consumer Perception and Positioning 76 5 Consumer Learning 6 Consumer Attitude Formation and Change PART III Communication and Consumer File Size: 1MB.

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importance of consumer behaviour, especially from a marketing point of view. The origin and importance of consumer behaviour. According to Engel et al. ( 22) and Schiffman & Kanuk ( 8), consumer behaviour.

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